Our latest collaboration with video game developer, Frontier on their launch of F1® Manager 23, the game that allows players to live out their dream of being a Team Principal, driving every decision to become the best team on the grid.

The strategy was simple; to evoke both the drama and excitement of the sport along with demonstrating the technical elements of the game.

We experimented with different car models allowing for both realism and creative expression. The animation was kept fast-paced with constant scene changes and shifting camera angles. Projections of commentary and race footage drive the narrative of developing a victorious F1 team as its boss.

Client - F1® Manager 
Agency - Frontier Developments plc
Motion - Fluent